Sundaram Asset Management Company Ltd., the holding organisation of Sundaram Mutual Funds, is a wholly owned subsidiary of Sundaram Finance Limited, one of India’s oldest and most recognisable financial institutions. They have over 20 years of experience in fund management at the highest level. At the time of its inception in 1996, the AMC was co-sponsored by Sundaram Finance Limited and Stewart Newton Holdings (Mauritius).
The company has a chequered history, with multiple acquisitions and counter-acquisitions throughout its existence. Its parent organisation, Sundaram Finance Ltd., was incorporated back in 1954, becoming one of the first financial organisations to be formed in independent India. With a relatively meagre paid-up capital of Rs. 2 Lakh, their primary objective at the time was to fund the purchase of passenger as well as commercial vehicles. The company became public in 1972 and has since then dealt in various areas of finance including but not limited to mutual funds, general insurance, home and car finance, and financial services distribution.
As of now, Sundaram Finance Ltd. is one of the largest financial institutions in India with reported net assets worth over Rs. 28,000 Crore and annual gross revenue of over Rs. 5000 Crore.
Sundaram AMC was formed in 1996 in a bid to separate Sundaram’s mutual fund division from its core financing operations. Sundaram has had a long association with the Newton group, which co-funded the AMC at the time. In 2002, however, Newton Investment Management was acquired by Mellon Financial Corporation. Sundaram took the opportunity to acquire Newton group’s holding in the merged company.
Another company that Sundaram AMC has a history with is the French financial giant, BNP Paribas Asset Management (BNP PAM), which acquired a 49.9% equity stake at Sundaram AMC in the year 2006. The joint venture, however, was short-lived.
In 2010, BNP PAM had to relieve its stake at Sundaram Mutual Fund as it acquired the Fortis group, and government regulations dictate that a company can only promote one mutual fund. Since then, Sundaram AMC has been a fully-owned subsidiary of Sundaram Finance Ltd.
The AMC has a diverse portfolio of mutual funds in multiple segments including equity, debt, liquid and fixed income funds. They have an astute 21 member investment team, comprising of fund managers, analysts, dealers and economists, who are at the forefront of financial services. With a robust retail connection, Sundaram has earned the loyalty of a vast clientele who trust their investor-friendly approach and long-term outperformance.
With a total AuM exceeding Rs. 37,000 Crore, Sundaram is among the top asset management companies in India. Currently ranked 14th in the crowded Asset Management industry, they have reported AuM growth at an impressive CAGR of 16% aggregated over a decade. In all, Sundaram has 93 schemes that investors can choose from.
Sundaram Mutual Funds has handled over 5.6 million client folios in its decorated history. As of FY18, they have 13.69 million active folios. They have an extensive distribution network with over 35,000 empanelled distributors in their ranks.
They were the first AMC to launch mutual funds in emerging fields such as Leadership, Rural India, Capex, Mid-cap and Micro cap.
With its headquarters in Chennai, Sundaram Mutual Funds has made customer satisfaction its top priority. They have one of the most robust customer-care operations, with 93 centres spread across the length and breadth of the country. They also have a fully-owned asset management subsidiary in Singapore and a branch office in Dubai.
|Mutual fund||Sundaram Mutual Fund|
|Asset management company||DHFL Pramerica Asset Managers Private Ltd.|
|Set up||13 May 2010|
|Incorporated||26 February 1996|
|Sponsors||Sundaram Finance Limited|
|Name of trustees||Dr. John Praveen||Mr. Srinath Sridharan||Mr. Sujal Shah||Mr. Rakesh Sood|
|MD and CEO||Sunil Subramaniam / Mr. Harsha Viji|
|CIO||Mr. Dwijendra Srivastava / Mr. S Krishnakumar|
|Investor Service Officer||Dhiren H Thakker / Rahul Mayor|
|Compliance Officer||P Sundararajan|
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How can you invest in Sundaram Mutual Funds?
Investing in Sundaram Mutual Funds is a quick and hassle-free process, and it’s entirely online. Anyone who wishes to invest in Sundaram Mutual Fund online may follow these steps.
Step 1: Go to the Groww website and register (new users) or log in (existing clients).
Step 2: Submit your identity proof documents on the website, viz. - Driving Licence, Passport, Voter ID card, Aadhaar, PAN card are all valid identity proof documents.
Step 3: Upload address proof documents. Apart from the PAN card, all documents listed above can also act as legal address proofs. Apart from that, utility bills or Ration card are also valid.
Step 4: The next prompt will ask you to choose an investment period. Select whether you want to make a short, mid or long-term investment.
Step 5: Select a risk level of your choice. It can be low, medium or high.
Step 6: Select a Sundaram Mutual Fund that you wish to invest in.
Step 7: Click on ‘Invest One Time’ or ‘Start SIP’ depending on whether you want to make a lump sum investment or start a SIP, respectively.
That is the entire investment process described for your convenience. Once you make the investment, your Groww account will be synchronised with it, and the changes shall show in your report within 3-4 working days.
|Fund Name||Category||Risk||1Y Returns||Rating||Fund Size(in Cr)|
|View All Top Performing Sundaram Mutual Funds|
Top Fund Managers
1. Mr. S. Krishnakumar
Mr. S. Krishnakumar is the Vice President and Chief Investment Officer at Sundaram Mutual Funds, a company he has been associated with since 2003. He joined as a Senior Research Analyst at the company and steadily rose through the ranks to become the Head of Equity Research in 2004. He was also working as a Fund Manager at the same time.
Mr. Krishnakumar is a former student of Loyola Institute of Business Administration and NIT, Trichy from where he earned his PGDBA in Finance and B.E respectively. Before joining Sundaram, Mr. Krishnakumar had served in the capacity of Vice President at Anush Shares and Securities Pvt. Ltd. and Senior Engineer at Lucas TVS.
Mr. Krishnakumar manages 31 schemes aggregating an AuM of over Rs. 17,000 Crore. Some of the key schemes that he manages include Sundaram Financial Services Opportunities Fund Direct Growth, Sundaram Rural and Consumption Fund Direct Growth, Sundaram Infrastructure Advantage Fund Direct Growth and Sundaram Large and Mid Cap Fund Direct-Dividend.
2. Mr. Rahul Baijal
An IIM-C MBA in Finance, Marketing and Strategy, Mr. Rahul Baijal is a Senior Fund Manager at Sundaram. He joined the company in July 2016 after an enriching career spanning over 17 years.
Before being a part of the Investment team at Sundaram, Mr. Baijal had served as a Fund Manager at Bharati AXA Life Insurance for 4 years. He was also a Director and Portfolio Manager at TVF Capital, and Equity Analyst at HSBC Global Banking and Markets, and Credit Suisse. He started his career as a Management Trainee at Standard Chartered Bank.
At Sundaram, Mr. Baijal manages 16 schemes worth a net AuM of 4,603. His key funds include Sundaram Select Focus Fund Direct-Growth, Sundaram Financial Services Opportunities Fund Direct-Growth, and Sundaram Equity Hybrid.
3. Mr. Rahul Ranjan
With more than 15 years of experience in financial markets, Mr. Rahul Ranjan is a critical cog in the Fund Management team at Sundaram Mutual Funds. He is also a Vice President of the firm since December 2018. Mr. Ranjan is a gold medallist in the Finance stream of Indian Institute of Management.
He has served in different capacities at various financial organisations. Just before Sundaram, he was a Vice President and Head of Equity at Star Union Dai-ichi Life Insurance where he headed a team of fund managers which managed over Rs. 7,000 Crore worth of assets. He has also served as a Fund Manager at Max Life Insurance Company for 10 years. Mr. Ranjan started as an Assistant Manager at Adani Wilmer Limited, where he served from 2001 to 2004. As the Sales Manager, he was responsible for launching ‘Fortune’ Edibe Oil in Bihar and Jharkhand, where it is the top edible oil brand today.
At Sundaram, Mr. Ranjan manages 3 schemes with assets worth Rs. 3,000 Crore. Some of his schemes with highest returns are Sundaram Select Focus Fund Direct-Growth, Sundaram Rural and Consumption Fund Direct-Growth, Sundaram Global Advantage Direct-Growth and Sundaram Large and Mid Cap Fund Direct-Dividend Payout.
4. Mr. S. Bharath
Mr. S. Bharath is one of the most prominent Fund Managers at Sundaram Mutual Fund, with an experience spanning more than 17 years. He started his career as a Research Analyst at a Mumbai-based firm, Navia Markets Limited in 2002 till 2004 when he joined Sundaram.
His initial years at Sundaram were spent as a Research Analyst as well, a post he held till 2008 until he moved to fund management. Currently, he manages 11 schemes with an estimated AuM of 4,100 Crore. Most notably, he is Sundaram’s point of contact for all investments in overseas securities.
Some of the funds under his management are Sundaram Rural and Consumption Fund Direct-Growth, Sundaram Large and Mid Cap Fund Direct-Dividend, Sundaram Infrastructure Advantage Fund Direct-Dividend Reinvestment and Sundaram Large and Mid Cap Fund Direct-Growth.
5. Mr. Rohit Seksaria
Mr. Rohit Seksaria secured an All-India rank of 36 in his ICAI exams. He went on to study Finance at the prestigious Indian Institute of Management, Ahmedabad from where he graduated in 2002. Mr. Seksaria had an early exposure to world finance when he worked as a Summer Intern at JP Morgan Investment Management in 2001.
Since then, Mr. Seksaria has served in multiple roles in different organisations. He began as a Manager at UTI Mutual Fund and moved on to Irevana Research Services where he headed their Global Equity Strategy Research team. He has also worked as a Senior Portfolio Analyst at Progress Capital Pte Ltd, an Analyst at Matchpoint Investment Management, a Portfolio Manager at Progress Capital/Asia capital & Advisors Pte Ltd before finally joining Sundaram as a Fund Manager in January 2017.
At Sundaram Mutual Funds, Mr. Seksaria manages 12 schemes including Sundaram Global Advantage Direct-Dividend Reinvestment, Sundaram Debt Oriented Hybrid Fund Direct Plan-Dividend Quarterly Reinvestment, and Sundaram Global Advantage Direct-Growth. His net AuM is estimated to be around Rs. 3,200 Crore.
Now let us jump and check about these top 10 mutual fund schemes.
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